Upcoming Webinars

The Next Level of Natural

Date: Monday, September 8th, 1:00pm EST (10:00am PST)
Featured Speakers: Richard Pietz, Global Director of Product Development & Lisa Polley, Director of Education, Jurlique
Sponsor: Jurlique

Natural has a new meaning. With an increased prevalence in natural brands, products, and communication, today's consumers have a deeper understanding and new expectations around what it means to be natural. Join us to learn about this new definition of natural and how advances in ingredients and product technology are making it possible to deliver to those expectations.

What You'll Learn:
  • Today's customer expectations on clean, safe products and ingredients
  • The new definition of "natural"
  • Advanced standards of natural product sophistication
  • Groundbreaking developments in ingredient technology to stand up to synthetic expectations
  • How to communicate your natural ethos in an authentic and modern manner to your clients

Register Now

Dr. Aaron Flickstein
Richard Pietz
Dr. Aaron Flickstein
Lisa Polley


Jurlique



The Power of Infrared!

Date: Monday, September 22nd, 1:00pm EST (10:00am PST)
Featured Speakers: Dr. Aaron Flickstein, D.C. Emeritus, Clinical Director & Skylar Burnworth, Senior Trainer, FIT® Bodywrap
Sponsor: FIT® Bodywrap

Join us for an in-depth look at infrared heat therapy and how offering it to your clients will help them look and feel their best! In a short 45 minute presentation with participation from Dr. Aaron Flickstein, D.C. Emeritus, who is known as one of the foremost experts on the effects of far infrared treatments for wellness, you will learn how infrared heat works in the body to provide a wide range of benefits from skin rejuvenation and detoxification to weight loss and pain relief.

Don't miss out on the opportunity on how you can leave your clients with radiant and rejuvenated skin and the slimmer, sleeker silhouette they have always wanted-and help your business grow its revenue.

What You'll Learn:
  • What exactly infrared heat is and how it works
  • The key benefits a client can experience with infrared bodywraps
  • Why infrared bodywraps are extremely relevant to your business
  • How infrared bodywraps can be seamlessly integrated into any type of spa or salon
  • How to properly market, price and discuss infrared treatments with clients
  • Why all spas should offer infrared bodywraps
  • How this highly demanded service is changing spas revenue stream and taking them to the next level
Who Should Attend:
  • Spa Owners
  • Spa Directors
  • Spa Managers
  • Assistants
  • Consultants
  • Aesthetician
  • Physician
  • Everyone!

Register Now

Dr. Aaron Flickstein
Dr. Flickstein


Fit Bodywrap



On-Demand Webinar Recordings

Newest Anti-Aging Trend: Hand Rejuvenation

Featured Speakers: Alex Khadavi, MD and Kara Harshbarger
Sponsor: Hand MD

Most people can accurately tell a woman's age just by looking at her hands. The newest social media trend of sharing the perfect engagement ring photo, #hand #selfie, was recently covered by NY Times detailed women in Manhattan spending upwards of $3,000 on hand rejuvenation. Learn about anti-aging hand care and how you can implement this booming treatment option in your business.

What You'll Learn:
  • Statistics of hands revealing age & market trends
  • Signs of prematurely aged hands
  • How skin on the hands differ from the face and body
  • Ingredients to focus on
  • Treatments to offer
  • How to incentivize add-on and stand-alone hand care treatments
  • Product for at home care
Who Should Watch:
  • All Spa Professionals

Watch Now

Kara Harshbarger

Alex Khadavi, MD


Hand MD



From Stem Cells to Advances in Peptides

Featured Speaker: Melanie Timms, Product Educator, CBI Laboratories
Sponsor: CBI Laboratories

Discover how stem cells and advances in peptides are making an impact on the aesthetic industry. Many people have heard the buzz about "stem cells and peptides" but few understand their origins and application in skincare. This presentation will provide a detailed description and an insight into the activities, uses and future of these innovative new molecules.

What You'll Learn:
  • Understand the essential role of peptides and their nomenclature
  • Compare the wide range of peptides and their differences
  • Analyze the science behind the array of peptides and stem cells
  • Distinguish how stem cell technology can be applied in treatments to replenish healthy skin cells
  • Discover innovative new molecules used in skincare
Who Should Watch:
  • Aestheticians/Medical Aestheticians
  • Spa Owners
  • Spa Directors and Managers
  • Nurses and Medical Personnel
  • Reception/Retail Staff

Watch Now

Melanie Timms
Melanie Timms


CBI Laboratories



Real Science Behind Anti-aging: Facts vs Hype

Featured Speakers: Dr. Christian Jurist, Global Medical Director of Education and Kim Lee, ND, MH, Corporate Educator
Sponsor: Pevonia

Facial care is currently projected to account for 86% of the skin care market's projected $16.3 billion gain. Today's anti-aging market is expanding to incorporate diverse consumer concerns such as: lines and wrinkles, age spots, hyperpigmentation, dry skin, uneven skin tone, and more are now topping lists of anti-aging concerns among consumers. Spending on anti-aging products is expected to reach $291.9 billion by 2015, according to a Global Industry Analysts report. Is your business ready to meet consumer demand and secure it's share?

Do you have a comprehensive understanding of the difference between anti-aging and de-aging/age reversing products and treatments? Get a PhD in aging by attending this live webinar duel (Dr. Jurist, MD, AMS, FS Medical Director of Global Education and Kim Lee, ND, MH, Corporate Educator). These two industry experts will dissect the #1 beauty category from the perspective of both science and nature and address all of your questions. Rest assured the time you invest will yield the greatest return ever as you will never attend a webinar like this one!

You Will Learn:

  • Everything you wish you knew about the aging process
  • How to address consumer aging concerns to boost customer satisfaction
  • Most in-demand ingredients proven to deliver exceptional results
  • Glycation and its consequences
  • Stem Cells - truth vs fiction
  • How to capture the anti-aging market and boost profits
Expected Results:
  • Enhance your professional expertise
  • Offer the latest aging prevention/solutions and set yourself apart
  • Accelerate results for increased profits and guest retention
  • Educate guests on the importance/results of professional care
  • Demystify stem cells in skin care and exceed demand

Watch Now

Dr. Christian Jurist

Kim Lee


Pevonia



Bio-tech View on Human Stem Cell Skin Care

Featured Speakers: Maxim Poustovoitov, MD, PhD and Linda Nelson, CMA, LME
Sponsor: Lifeline Stem Cell Skin Care

Join one of the top bio-scientists from International Stem Cell Corporation, and find out about the newest technology in skin care-human pluripotent stem cells. In 45 minutes to an hour, you'll understand how stem cell skin care can add a whole new dimension to your aesthetic practice. This webinar is led by Maxim Poustovoitov, MD, PhD, an authority on stem cells used for regenerative therapies-including treatments to potentially cure Parkinson's disease, liver disease, corneal blindness and reverse skin aging.

This isn't your usual presentation on cosmeceuticals. It's loaded with new and original information from a biotech company focused on therapeutic and cosmetic applications for human pluripotent stem cells. Get new ideas on how to raise the bar to a whole new technology and get results for your patients/clients.

You'll Hear About:
  • The newest innovation in skincare: human non-embryonic stem cells and how they're used to treat diseased, dysfunctional and damaged cells as well as aging skin.
  • Why human derived ingredients are more effective in treating skin aging.
  • Embryonic, non-embryonic, adult, somatic, autologous stem cells and plant stem cells
  • The source, the ethics, and the practicality of starting with unfertilized human eggs.
  • In vitro and in vivo studies on the ability of human parthenogenetic stem cells (hpSC) to help repair damaged skin and help stimulate gene expression.
  • The ability of growth factors to enhance results after skin resurfacing, laser treatments and micro-needling.
  • Before and after pictures and clinical results.
  • Lifeline Skin Care, a new topical skincare line based on the extracts from human stem cells.

Watch Now

Maxim Poustovoitov, MD, PhD

Linda Nelson, CMA, LME


LifeLine Stem Cell Skin Care



SWEAT SELLS! Generate revenue with full spectrum infrared sauna therapy

Featured Speakers: Connie Zack, Owner, Sunlighten
Sarah Wickens, Commercial Account Manager, Sunlighten
Sponsor: Sunlighten

If you want to exponentially grow your revenue using as little as 13 square feet of space and no additional staff, then you don't want to miss this webinar. As the industry leader, our patented full spectrum infrared technology is the most effective on the market for detoxification, weight loss, pain relief, heart health and anti-aging!

Sunlighten can give you a competitive edge with the most advanced infrared therapy available, increase revenue potential and increase client retention with clinically-backed results.

What You'll Learn:

  • Why you should add full spectrum infrared therapy to your treatment menu
  • The differences in infrared technology on the market
  • Pricing strategy for sauna packages and add-on sales
  • Educating your staff and clients on the benefits of full spectrum therapy
  • Ways to market full spectrum therapy to bring new business into your spa

Who Should Watch:
  • Spa Owners
  • Spa Managers
  • Assistants
  • Buyers
  • Consultants
  • Aesthetician
  • Physician
  • Everyone!


Watch Now

Visit Sunlighten



True Power of Plant Stem Cells

Featured Speaker: Veronica Harris, DermaQuest National Educator
Sponsor: DermaQuest

Join us for an in-depth discussion on plant stem cell technology. Botanical stem cells hold the key to a plethora of concerns that will unlock new ways to fight against aging, defend against dark spots, and offer additional UV protection to safeguard the future of your skin. Discover the mechanism of action and how plant stem cells work in the skin. Debunk the myths that plant stem cells can't possibly improve skin function. Research proves otherwise. Don't miss this comprehensive look into the unique and covetous benefits of specific plant stem cells and the integral ingredients that invigorate this groundbreaking technology.

What You'll Learn:

  • The sources of plant stem cells
  • How plant stem cells work in the skin
  • Reveal the function of newer plant stem cells used in cosmetic formulations
  • Discover the future of anti-aging remedies

Who Should Watch:
  • Spa staff
  • Spa owners and decision makers
  • Estheticians
  • Wellness experts


Watch Now

Lori Ann Griffin
Veronica Harris


Visit Dermaquest



Anti Aging VS Age Reversal

Featured Speaker: Dr. Ben Johnson, Founder and Formulator Osmosis Skincare
Sponsor: Osmosis Skincare

For decades the term "anti-aging" has been used by the majority of skincare companies. However, most people still believe that actually making the skin permanently younger is not possible. This presentation will clarify the distinction between anti-aging and actual age reversal as well as logically explain why age reversal is possible. It is not about one ingredient, it is about a systematic approach to addressing the many causes of aging and inflamed skin. Osmosis and Dr. Ben Johnson will make the case for creating permanent changes including healing age spots (and melasma) at their source so they do not return, healing the source of rosacea, permanently creating collagen deposition in the dermis, clearing acne without acids or benzoyl peroxide and permanently treating capillaries and most difficult skin conditions.

What You'll Learn:
  • The difference between anti aging and age reversal
  • Treating skin conditions from the source will create long term results
  • Inflammation is a key factor in aging
  • How to treat skin conditions without creating inflammation


Watch Now

Ben Johnson, MD
Dr. Ben Johnson


Visit Osmosis Pur Medical Skincare



Would You Like Me To Hand You A $30 Million Business Building Blueprint For Free?

Featured Speaker: Steven Moran
Sponsor: Internet Marketing Guyz

If you want to exponentially grow your spa revenues in the fastest time possible, this is the most important webinar you'll ever see. Here's why. Over the last 2 years my clients and I have spent more than $15 million dollars on internet advertising and as a result, we've made an amazing discovery that is consistently growing profits by 1,000% across more than 23 different industries. We've found that no matter what you're selling, there's a "universal formula" that dependably turns strangers into paying customers like clockwork. We've discovered a 5 step process that generates more revenue no matter what business you're in and we're going to share everything we've learned with you on this webinar! Don't miss out!

What Attendees Will Learn:
  • Revealed: A 5 Step Process That Generates More Revenue No Matter What Business You're In
  • Discover How A We Turned A Tiny Website Into A $10,000,000 Empire Almost Overnight
  • Discover How To Double Or Triple Your Spa Revenue For Free
  • This Is The Closest Thing To Free Money You'll Ever See
Who Should Watch: Spa owners and decision makers

Watch Now

Steven Moran
Steven Moran


Internet Marketing Guyz



To Peel or Not to Peel?: Choosing the best topical treatment based on your client's skin type

Featured Speaker: Melanie Timms, Product Educator, CBI Laboratories
Sponsor: CBI Laboratories

Chemical peels are still the go-to modality for treating many types of skin conditions, including visible skin aging. But all peels are not created equal and no single peel is suitable for all clients. During this webinar, you will learn the importance of the client consultation; various peel treatment options and the science behind them, as well as their indications and contraindications and the importance of proper home care products.

What You'll Learn:
  • Gathering all the facts: the importance of the client consultation
  • Assess the importance of tailoring specific chemical peels to address specific skin conditions
  • Understand the science behind acid peels versus enzymatic peels
  • Topical applications of peels and enzymes
  • Learn about professional treatment options that will give your clients outstanding results
Who Should Watch:
  • Aestheticians/Medical Aestheticians
  • Spa Owners
  • Spa Directors and Managers
  • Nurses and Medical Personnel
  • Reception/Retail Staff

Watch Now

Melanie Timms
Melanie Timms


CBI Laboratories



The Next Generation of Active Skincare

Featured Speaker: Barbara Close, Founder & CEO of Naturopathica
Sponsor: Naturopathica Holistic Health

Barbara Close, CEO and Founder of Naturopathica Holistic Health presents: "The Next Generation of Active Skincare." Close, a clinical esthetician, aromatherapist and herbalist, will identify the leading cause of premature aging and the latest, most active ingredients to achieve healthier, younger-looking skin.

What You'll Learn:
  • The leading causes of skin concerns such as sensitivity and premature aging
  • How to evaluate skin care for safety and efficacy
  • How to deliver visible results without irritation
  • The latest clinically proven ingredients for healthier, younger-looking skin
Who Should Watch:
  • Estheticians
  • Spa Owners
  • Spa Directors and Managers
  • Spa Professionals
  • Prestige skin care retailers
  • Wellness experts and clients looking for healthy skin care education

Watch Now

Barbara Close
Barbara Close


Naturopathica Skin Care



Conquering Compensation Conundrums

Discounting

Sponsor: SpaBooker and SalonBooker

Is your spa staff being compensated fairly? Is your compensation model driving profits and keeping your staff happy?

Get your answers from a panel of spa and salon industry experts spanning operations and marketing as we clarify how you should approach your compensation strategy so you can ensure that you'll remain profitable as your business grows.

You'll learn how to:
  • Evaluate the cost of your compensation plan
  • Assess and structure your compensation plan to move your business forward
  • Create a transition plan strategy

Watch Now

Visit SpaBooker Website

SalonBooker

Panel Discussion With
Three Spa Industry Experts

Tanisha Foster, Sr. SalonBooker
Marketing Manager
Lisa Starr, Consultant, Wynne
Business Spa Consulting
Molly Southern, SpaBooker
Marketing Manager




Stem Cell Science for Skin

Featured Speaker: Linda Nelson, CMA, LME
Sponsor: Lifeline Stem Cell Skin Care

Find out about the new "game changer" in skin care-human non-embryonic stem cells! Join one of the leading skin care experts to find out about the latest technology in skin care field-pluripotent stem cells!

In just 30 fact-filled minutes, you'll understand how stem cell skin care can add a whole new dimension to your aesthetic practice. This webinar is led by Linda Nelson, CMA, LME, an authority on stem cell skin care products.

This isn't your usual presentation on cosmeceuticals. It's loaded with new and original information from a biotech company focused on therapeutic and cosmetic applications using human pluripotent stem cells to repair aging, damaged skin. Get new ideas on how to raise the bar and get results for your patients.

What You'll Learn: You'll Learn About:
  • The newest innovation in skincare: human non-embryonic stem cells and how they're used to treat damaged, aging skin.
  • Embryonic, non-embryonic, adult stem cells-even plant stem cells
  • The source, the ethics, and the practicality of starting with unfertilized human eggs
  • Before and after pictures and clinical results
  • Lifeline Skin Care, a new topical skincare treatment based on human stem cells

Watch Now

Linda Nelson, CMA, LME
Linda Nelson, CMA, LME


LifeLine Stem Cell Skin Care



The Power of Peels

Featured Speakers: David Valenzuela, Vice President, CosMedix & Results Rx, with Noureddine Mriouah, Principal Scientist and Product Development Director, CosMedix & Results Rx
Sponsor: CosMedix

Peels are among the most powerful tools in an aesthetician's skincare arsenal, yet, when it comes to peels, why are so many aestheticians afraid to get their hands wet? In this must-see session we'll take the pain out of peeling, and reveal how you can get dramatic resurfacing results without excessive irritation or downtime. By offering your clients profound, visibly noticeable results you'll see higher retention, which translates into bigger profitability.

What You'll Learn:
  • What defines a true peel?
  • How do pH and acid concentration affect peel depth?
  • What types of acids and ingredients are used in peels?
  • What makes peels more profitable than facials?
Who Should Watch?:
  • Aestheticians
  • Spa/Medispa Owners
  • Spa/Medispa Managers
  • Spa Professionals
  • Physicians/Medical Staff interested in broadening treatment options

Watch Now

David Valenzuela
David Valenzuela

Noureddine Mriouah
Noureddine Mriouah


Cosmedix



The Do's and Don'ts of Discounting

Discounting

Sponsor: SpaBooker

Is Groupon worth it? What's the perfect discount rate? How do I keep deal customers coming back? Discounting can leave you with lots of open questions.

Get your answers from a panel of spa industry experts spanning operations and marketing as we uncover the truth about unsuccessful discount strategies and identify the keys to offering profitable discounts.

What you'll learn:
  • Develop a successful discount strategy
  • How to create an effective promotion
  • Use best practice for measuring the impact of discounting
  • Avoid ever creating another unprofitable discount

Watch Now

Visit SpaBooker Website

Panel Discussion With
Four Spa Industry Experts

Dan Chandre, VP of Strategic
Development, Booker
Lisa Starr, Consultant, Wynne
Business Spa Consulting
Stephen Tocar, Owner and
Operator, Tocar Spa
Katie Werbowski, Senior
Manager, Skin Spa New York

Moderated by Molly Southern,
SpaBooker Marketing Manager




Sunscreen: Types, Benefits, Side Effects and new Anti-Aging Formulas

Presenter: Alex Khadavi, MD FAAD
Sponsor: Advanced Skin and Hair

Here is some of what you'll learn:

Learn about all sunscreens, how to read a spf label, physical vs chemical, active ingredients, side effects, benefits and the newest formulas that also provide anti-aging benefits.

Watch Now

Alex Khadavi, MD FAAD
Dr. Alex Khadavi


Advanced Skin and Hair



Anti-Aging for The Hair

Presenter: Alex Khadavi, MD FAAD
Sponsor: Advanced Skin and Hair

Here is some of what you'll learn:

Did you know August is Hair Loss Awareness Month? Over 85% of men by the age of 50 will have hair loss and 40 million women in the US are suffering with hair loss. Learn how to make the hair thicker, fuller and healthier. A new treatment for fine and thinning hair uses a medical hair loss solution proven effective, sold in doctors offices and now offers this same solution to hair salons and spas. Hear from world renowned dermatologist Dr. Alex Khadavi, how he developed this line and how you can use it to help your clients.

Watch Now

Alex Khadavi, MD FAAD
Dr. Alex Khadavi


Advanced Skin and Hair



Cutting Edge Technology for Wrinkle Reduction

Presenter: Stacy Streeter, NuFACE Brand Educator
Sponsor: NuFACE

Topics That Will Be Covered:
  • What are Wrinkles
  • What Causes Wrinkles
  • How to Treat Wrinkles
  • Ingredients and Devices that Help Treat and Prevent Wrinkles

Watch Now

Stacy Streeter
Stacy Streeter


Visit NuFACE Website



Breakthrough in DNA Repair

Presenter: Dr. Ben Johnson MD, Founder/Formulator of Osmosis Pur Medical Skincare and Cosmedix Skincare
Sponsor: Osmosis Pur Medical Skincare

Here is some of what you'll learn:
  • Learn how DNA works in the skin and body
  • Understand the impact DNA damage has on normal functions
  • Hear about the remarkable results that can be achieved
  • Understand the role of the immune system in the skin
  • Learn to distinguish what DNA claims can be taken seriously

Watch Now

Ben Johnson, MD
Ben Johnson, MD


Visit Osmosis Pur Medical Skincare



What's in this Bottle? Understanding anti-aging ingredients and how they can benefit your client's skin

Presenter: Melanie Timms
Sponsor: CBI Laboratories

Here is some of what you'll learn:
  • Overview of skin histology and why the skin's lipid barrier system is so important for penetration and delivery of key ingredients
  • Understand the science behind new powerful ingredients, how they perform and how they interact with one another on the skin
  • Learn about anti-aging treatment options that will give your aging clients outstanding results
  • Enhance your ability to choose the best possible treatment products for each specific client
  • Improve retail sales by recommending ingredients rather than just a bottle on the shelf

Watch Now

Melanie Timms
Melanie Timms


CBI Laboratories



Anti-Aging: Advanced Treatments, Ingredients, and Products

Presenter: Alex Khadavi, MD FAAD
Sponsor: Advanced Skin and Hair

Here is some of what you'll learn:
  • Anti-Aging Facts
  • When the body's largest organ (the skin) starts to rapidly age
  • History of anti-aging treatments and how they work
  • Tried and true anti-aging products and treatments
  • Gold Standard Ingredients
  • Ingredients that don't work
  • Dr. Khadavi's recommended ingredients and treatments

Watch Now

Alex Khadavi, MD FAAD
Dr. Alex Khadavi


Advanced Skin and Hair



Treating Acne & Hair Loss Due to Hormones

Presenter:Alex Khadavi, MD FAAD
Sponsor: Advanced Skin and Hair

Learn from world renowned dermatologist Dr. Alex Khadavi why acne and hair loss are so prevalent, how large of a market it really is, and what you can do for your clients and your business.

Watch Now

Alex Khadavi, MD FAAD
Dr. Alex Khadavi


Advanced Skin and Hair



10 Steps to Better Retail

Presenter:Hannah Duncan, VP Sales & Marketing, Revitalash
Sponsor: Revitalash

Here is some of what you'll learn:
  1. How to grow revenue through retail
  2. What works and what's out
  3. The DUH Factor
  4. Do as the Big Boys Do

Watch Recording

Hannah Duncan
Hannah Duncan


Revitalash



The Answer for Melasma

Presenter:Dr. Ben Johnson MD, Founder/Formulator of Osmosis Pur Medical Skincare and Cosmedix Skincare
Sponsor: Osmosis Pur Medical Skin Care

Here is some of what you'll learn:
  1. Newly discovered causes of hyperpigmentation
  2. Cutting edge skin rejuvenation concepts
  3. Simplified melanocyte and skin physiology
Who Should Attend?
  • Aestheticians/Medical Aestheticians
  • Spa Owners/Directors/Managers
  • Dermatologists
  • Plastic Surgeons
  • Nurses and Medical Personnel

Watch Recording

Ben Johnson, MD
Ben Johnson, M.D.


Osmosis Pur Medical Skin Care



Profit-Driven Momentum: The Blueprint for Spa Business Success

Presenter:Dori Soukup, Founder and CEO, InSPAration Management with an introduction by Maritza Rodriguez-Aouanough, VP of Marketing & Communications, Pevonia International
Sponsor: Pevonia Botanica

In this valuable one hour webinar, Dori Soukup of InSPAration Management provides you with proven strategies to grow your business now! You will get a "sneak peek" at some of the valuable strategies and tools contained in the Spa Business Success Library, currently offered by education advocate Pevonia Botanica in partnership with InSPAration Management.

Attendees will receive a select group of powerful, actionable strategies to implement and realize immediate increases in Spa retail sales, profits and overall business success. Sign up today for Profit-Driven Momentum and watch your spa business soar!

Watch Recording

Dori Soukup
Dori Soukup


InSPAration Management
InSPAration Management


Pevonia Botanica
Pevonia Botanica



Industry Secrets to Sunless Success

Presenter:Veronique Munro, CEO and founder of Infinity Sun
Sponsor: Infinity Sun Sunless Tanning

Watch Infinity Sun's Industry Secrets to Sunless Success, How to Start a Sunless Tanning Division in your Spa. In this 60 minute webinar you will learn:

  • Why you should add sunless tanning to your treatment menu

  • Now that you have added sunless tanning, what next?

  • Customizing sunless tanning on your menu

  • Educating your staff and clients on the process of sunless tanning

  • Ways to market sunless tanning to bring new business into your spa

  • Ways to increase revenue through packages and promotions

  • Making your business the "Go-To" place for sunless tanning

Watch Recording

Infinity Sun
Infinity Sun

Veronique Munro
Veronique Munro



UC IRVINE INSTRUCTOR WEBINAR SERIES

PART 1: SPA - THE NEW NECESSITY
Moving from pampering to lifestyle necessity
Presenters: Valory Reed, Spa Director, St. Regis Monarch Beach, Instructor, UC Irvine Spa & Hospitality Mgmt. Program

Julie Raistrick, Spa Director, Montage Laguna Beach, Instructor, UC Irvine Spa & Hospitality Mgmt. Program

2010 is about running a smart business in an ever changing landscape. Join these top luxury spa directors from Montage and St. Regis as they share their realistic but positive feedback on how to successfully operate a spa in challenging times. Julie and Valory co-teach UC Irvine's Introduction to Spa & Hospitality Operations course.

Watch Recording


PART 2: SALES & MARKETING STRATEGIES FOR THE POST RECESSION CONSUMER
Presenter: Deborah Evans, Principal, Deborah Evans & Associates & Spa Sense Group, Instructor, UC Irvine Spa & Hospitality Mgmt. Program

Spend an hour in this lively webinar and walk away with numerous strategies to invigorate your spa sales and marketing efforts. Take a new view at your marketing (communication) efforts, your brand and your value proposition in the marketplace. Explore what new sales strategies are working in the current market and how industry trends are defining the new product mix. Learn new industry best practices for promoting your spa and maximizing revenue.

Watch Recording

UC Irvine Extension

Valory Reed
Valory Reed

Julie Raistrick
Julie Raistrick

Deborah Evans
Deborah Evans



Sense & Sustainability: Practical Tips for Greening Your Spa

Speaker: Jane Iredale, President & Founder,
jane iredale - THE SKIN CARE MAKEUP®
Sponsor: jane iredale - THE SKIN CARE MAKEUP®

I promise, it really is easy being green! With respect for profitability, I'll address the specific challenges, concerns and undeniable rewards that come from "up-greening" your wellness center. In addition to the small steps that you can take right now, I'll discuss design considerations, sustainable resources and equipment suggestions that will allow you and your customers to contribute to the environment in a more meaningful way on a daily basis.

View Recording

Jane Iredale

Jane Iredale
Jane Iredale



The New Normal

Speakers:

  • Peter Anderson, Principal, Anderson & Associates, Instructor, UC Irvine Spa & Hospitality Management

  • Deborah Evans, Principal, Deborah Evans & Associates
Sponsor: Universal Companies

This 60 minute virtual presentation includes a wealth of information essential to the healthy functioning of your business, including:

  • RETAIL, INVENTORY AND MERCHANDISING: Understand retail and professional inventory management tools such as assortment plans, inventory turns and knowing when to move out merchandise, set open to buys and how to evaluate stock to sale and maximizing purchasing

  • PRACTICAL TIPS: Revenue-building and cost-cutting strategies you can implement immediately to navigate in these uncertain times

View Recording

Universal Companies
Universal Companies

Peter Anderson
Peter Anderson

Deborah Evans
Deborah Evans



Increasing Profit Potential Using Your Spa's Makeup Area

Speaker: Jane Iredale, President & Founder,
jane iredale - THE SKIN CARE MAKEUP®
Sponsor: jane iredale - THE SKIN CARE MAKEUP®

During this 60 minute virtual seminar you will learn:

  • The true value of your square footage
  • System selling and interactive marketing strategies
  • How to profit from bridal and seasonal trends

View Recording

Jane Iredale

Jane Iredale
Jane Iredale



A Formula for Success in Uncertain Times

Speakers:

  • Peggy Wynne Borgman, CEO & Founder, Wynne Business

  • Lisa Starr, Senior Consultant, Wynne Business

Sponsor: Pevonia Botanica

Part One: Increasing and Protecting Revenues

Topics covered:

  • The lasest sales and marketing tactics that are working for spas across the country right now
  • Employee sales skills--training, now more than ever!
  • Holiday promotions that work during a downturn

View Recording

Part Two: Making Tough Choices

Topics covered:

  • Setting goals for trimming overhead: where to cut, and when?
  • Improving cash flow in your operation
  • Protecting your highest-return expenditures to ensure revenue

View Recording

Pevonia Botanica

Peggy Wynne
Peggy Wynne Borgman


Lisa Starr
Lisa Starr


Build your spa brand and your bottom line. Retailing strategies that perform.

Speaker: Pam Pesetti
Sponsor: UC Irvine Extension

Spa Managers and Directors: You can't miss this opportunity to learn the following principles to boost product sales:

  • Design, purchasing, merchandising, staffing, and customer service decisions are dependent upon understanding your spa's image
  • Image indecision leads to overbuying
  • Merchandising is connected to all aspects of the spa
  • Your image is what your customer says, not what you promote
  • "Less" is often "more" in a spa setting
  • Cater to primary market and consider secondary markets

View Recording

University of California, Irvine Extension
University of California, Irvine Extension

Pam Pesetti
Pam Pesetti


Consumer Safety & Advocacy, Part 2: Water Safety and the Trend towards 'Healthy Hydration'

Speaker: David Fowler, CEO of Wellness Enterprises
Sponsor: Wellness Enterprises

This 50-minute presentation covers the following topics:

  • Understanding the role hydration plays in supporting skin health and appearance

  • Explore new frontiers in water therapies and technologies

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Wellness Enterprises
Wellness Enterprises

David Fowler
David Fowler


Consumer Safety & Advocacy, Part 1: Safety Control Standards for Cosmetic Services

Speaker: Vincent Jimno, Executive Director, Nevada State Board of Cosmetology
Sponsor: Wellness Enterprises

This 55-minute presentation could literally save your spa business. It covers the following topics:

  • The challenges of maintaining sanitary conditions in a spa environment

  • Adhering to OSHA Guidelines

  • Developing spa infection control standards

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Wellness Enterprises
Wellness Enterprises

Vincent Jimno
Vincent Jimno


Spa Software & Technology Trends

Speaker: Roger Sholanki, CEO, Book4Time
Sponsor: Book4Time

In this Webinar you will learn about the latest innovations in software and technology trends influenced by some of the nation’s largest spa operators. You'll learn first hand how the next generation of spa software can help you improve customer loyalty, increase sales and build a cohesive business model. Topics include:

  • Review of latest software and technology trends shaping the spa industry.

  • Is online booking the right strategy for your business? If so, when is the right time to implement? What to look for in a product?

  • Want to increase retail sales? Learn about latest developments in e-commerce and inventory management practices.

  • A look cross-channel marketing tools and how it can help you improve customer loyalty and service.

  • Top 5 things to consider when purchasing software for your spa

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Book4Time - Reservations On Demand
Book4Time

Roger Sholanki
Roger Sholanki
CEO, Book4Time


How to Create a Successful Business Plan for Your New Spa Project

Speakers: Pam and Harry Williams, founders of Spa Business Associates, Inc.
Sponsor: Universal Companies

This 50-minute presentation covers the basics of creating a successful business plan:

  • Learn why having a comprehensive business plan can give you an edge in the development of your new spa

  • Gather valuable information about the spa industry while defining your mission, goals and objectives

  • Use your plan to get bank financing, an equipment lease, and secure investors

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Universal Companies

Pam and Harry Williams
Pam and Harry Williams


Treatment Room Trends

Speakers:

  • Crista Stark, VP of Spa Development, OAKWORKS®


  • Robert Mishkin, Co-founder, Comphy Co.
Sponsor: OAKWORKS® & Comphy Co.

Guests' expectations of treatment rooms have changed dramatically in the past decade. Join spa industry veterans Crista Stark from OAKWORKS® and Robert Mishkin from The Comphy Co as they share their insights into tranforming a treatment into a comprehensive spa environment.

Topics covered include:
  • Creating the "perfect" treatment table - a combination of the table, storage, padding, linens and bed coverings
  • What's new in treatment table design - innovations in comfort, functionality, and aesthetics
  • Going Green - factoring your spa's total environmental impact

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OAKWORKS

Comphy Co

Crista Stark
Crista Stark

Rober Mishkin
Robert Mishkin


Cutting Edge Treatment Trends

Speakers:

  • Kim Collier, Founder, JAMU Asian Spa Rituals (USA) & ESENS Scents & Elixirs (Bali)


  • Paul Telford, Director of Spa & Recreation, Kahala Hotel & Resort
Sponsor: JAMU Asian Spa Rituals

According to ISPA 2007 Spa Industry Trends Report, Spa-goers are drawn to indigenous treatments and products. Kim Collier shows you how mixing textures, aromas and sounds with meaningful story-telling help forges connections to people, places and traditions.

  • Learn about Spa Treatments from around the world – a global perspective on authentic spa ritual
  • Explore trends and traditions in touch therapy
  • Profit from the Success Stories of Top Resort Spas

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Jamu Ancient Spa Rituals

Kim Collier
Kim Collier


The Secrets of Becoming an Entrepreneur

Speaker: Nina Curtis, President the Nile Institute and Curtis Communications
Sponsor: University of California, Irvine Extension

Listen to Nina Curtis as she shares the 'secrets to her success' on becoming an entrepreneur. With over twenty years in the personal care and spa industry, Nina guides you on the entrepreneurial journey to success.

  • Capture the Entrepreneurial Spirit
  • Cultivate the Stuff That Entrepreneurs Are Made Of
  • Explore the 'Entrepreneurial Way'
  • Create Training, Resources and Skill Sets Like An Entrepreneur
  • And Much More...

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UC Irvine Extension

Nina Curtis
Nina Curtis


Opening a Medical Day Spa

Speaker: Hugh Jones, CEO of HUW Enterprises
Sponsor: HUW Enterprises

Join Hugh Jones as he shares his experience developing and managing medical spas. A veteran of over 60 spa projects, Hugh will walk you through the process of successfully opening your medical spa.

  • Avoid the common development pitfalls
  • Optimize your square footage: make a big impact in a little space
  • Type your chat questions to Hugh in "real-time" during this live interactive event

View Recording

HUW Enterprises logo

Hugh Jones
Hugh Jones


Create a Successful Wellness Program for Revenue, Referrals, and Competitive Advantage

Speaker: Dr. Melissa Grill, acting Wellness Director of Blue MedSpa
Sponsor: elementals health & wellness systems, inc.

This 50-minute presentation reviews the financial and client health benefits of offering nutrition and weight management programs.

  • Leverage the demand for wellness services and your client relationships to generate revenue from products and programs that they would rather purchase from you as a trusted professional.

  • Learn what defines a "wellness program" and what it means for your business and your clients

  • Avoid stumbling blocks and create a program for success that is easy to implement, drives revenue, and sets you apart from the competition.

View Recording

Elementals logo
www.elementalshealth.com

Dr. Melissa Grill
Dr. Melissa Grill


Analysis of the Medical Spa Industry

Speakers: Fran Fields, Principal of Feed-Back Research Services and Nancy Griffin, CEO, SpaTrade
Sponsor: Feed-back.com

Join Spatrade's Nancy Griffin and Fran Fields, Principal of Feed-Back Research Services, for a candid "real world" analysis of the U.S. Medical Spa Industry.

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Feedback Research
www.feed-back.com


2006 American Spa Expo Wrap-up

Speaker: Peggy Wynne Borgman and Lisa Starr

Peggy Wynne Borgman and Lisa Starr
Peggy Wynne Borgman and Lisa Starr

Listen to American Spa Expo speakers Peggy Borgman and Lisa Starr as they deliver their 2006 Conference Wrap-up

Listen to Recording


Get Branded! How A House Brand Builds Profit

Speakers: Douglas Preston, CEO, Preston Inc. and Keith & André West-Harrison, Strategic Partners, Preston Professional Consulting and Education
Sponsor: Preston Inc.

As the operator of a day spa, salon, or esthetics clinic you've no doubt by now discovered one undeniable reality: that hard work and huge sales doesn't always mean a decent income for you.

In this business improvement Webinar, Douglas Preston of Preston Inc. covers the top 7 reasons to have your own brand through Private Label.

In the competitive day spa and on-line retail markets, branding your own line is one of the few ways to make a profit and build loyalty from your customers.

Former New Orleans Miss Celie's Spa Orleans owners Keith & Andre West-Harrison discuss their spa's move to a "Spa Orleans" brand. The simple process created much needed revenue and a 300 percent increase in retail sales!

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Douglas Preston, CEO, Preston, Inc.
Douglas Preston

Andre West-Harrison, Strategic Partners, Preston Professional Consulting and Education
Keith & André West-Harrison


J'Amy Owens Interview

Speaker: J'Amy Owens

J'Amy Owens
J'Amy Owens

SpaTrade's Nancy Griffin interviews "Retail Diva" J'Amy Owen about her upcoming keynote speech at the American Spa Expo.

J'Amy shares highlights from "Love For Sale"--her unique point of view of the spa industry as the "front line of the emotional Red Cross".

Explaining the reasons why millions of Americans are flocking to spas, J'Amy reviews the factors that contribute to a compromised state of emotional and physical health, and how spas are helping. She presents her spin on current and future spa trends, and offers branding and positioning tactics to take advantage of them.

Don't miss the unique opportunity to gain insights from one of America's top retail experts.

Listen to Recording


2006 Spa Trends (Part IV): 2006 Industry Trends

Speakers: Blu Spas Consultant Team & SpaTrade CEO Nancy Griffin
Sponsor: Blu Spas

Blu's Top Picks for Spa 2006! Want to know the hottest new trends in the coolest spas around the globe? Blu Spas' Anne Emich Patton states: "Join the Blu team and learn how to "go green," or discover how the emerging "Culture of Giving" can transform your spa operation one service at a time! We'll talk fitness and philosophy, botox and branding. Don’t miss this relaxing (kick off your shoes), and lively (we'll keep it fun) hour of spa news from our views!"

View Recording

Blu Spas

Anne Emich Patton
Anne Emich Patton

Nancy Griffin
Nancy Griffin


2006 Spa Trends (Part III): 2006 Equipment Trends

Speakers: Phil Klement from Sanijet® PipelessTM Hydrotherapy, author, and trainer Steve Capellini of The Royal Treatment, Norah Jachimowicz with Cynosure Laser & SpaTrade CEO Nancy Griffin
Sponsor: SaniJet Pipeless Hydrotherapy

Join Sanijet's VP of Sales Philip Klement, along with author Steve Capellini of the Royal Treatment, and Nora Jachimowicz, Special Events for Cynosure Laser, as they educate you on the latest and greatest in spa equipment. These speakers address hot-button safety issues, discuss flexible equipment options, and focus on return on investment.

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Blu Spas
www.sanijet.com

Phil Klement
Phil Klement

Nancy Griffin
Nancy Griffin


2006 Spa Trends (Part II): 2006 Product Trends

Speakers: Blu Spas Consultant, Anne Emich Patton & SpaTrade CEO Nancy Griffin
Sponsor: Blu Spas

Nancy Griffin, Blu Spa's Ann Emich Patton, and Sara Whisler discuss what is moving in the world of spa products. Learn what's new and hot in skin care, body care, sun care, and lifestyle items. A retail wizard, Emich-Patton shows you how to select the right products create an environment where products sell themselves!

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Blu Spas

Anne Emich Patton
Anne Emich Patton

Nancy Griffin
Nancy Griffin


2006 Spa Trends (Part I): Spa Finder's 2006 Trends

Speakers: Spa Finder President Susie Ellis & SpaTrade CEO Nancy Griffin
Sponsor: Spa Finder

This is Spa Finder's third annual forecast of the issues and innovations that will shape the world of spa in the coming year.

SPA FINDER'S TOP TEN SPA TRENDS TO WATCH IN 2006

  • McSpa
  • "Spa I.Q." on the Rise
  • Home Sweet Spa
  • Water, Water Everywhere (Again)
  • Medical and Sanctuary Tourism­New Reasons to Travel
  • The Yin of Luxury and Yang of Discount
  • Macho, Macho Spa
  • The Pendulum Swings Back to a Pure Spa Experience
  • Ohmmm Online
  • Fun on the Spa Menu

Ellis, a 25-year spa industry vet, is excited to share Spa Finder's 2006 trends with SpaTrade's membership: "Our goal is to provide a glimpse at the trends that are taking shape in one of the world's most influential 'trend-making' industries."

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Spa Finder

Susie Ellis
Susie Ellis

Nancy Griffin
Nancy Griffin


Nine Secrets to A Successful Medical Spa

Speakers: Cheryl Whitman and her team of medical spa experts
Sponsor: Beautiful Forever Medical Spa Consulting

Do you have the knowledge to open and run a successful medical spa? As one of the pioneers of the medical spa industry, Beautiful Forever Medical Spa Consulting Firm does. With over 100 years of combined industry experience, Beautiful Forever has recently created the Medical Spa Success System.

Join Cheryl Whitman and her team of medical spa experts for a one-hour web presentation that reveals how you can join the medical spa revolution. With a "Keep-It-Simple" approach, those that tune in to this unique and informative webinar will learn how to:

  • Create A Unique Concept & Brand
  • Find the Best Location
  • Choose Treatments and Products
  • Hire the Right Employees
  • Market the Spa
  • Operate Efficiently
  • Handle Legal and Insurance Issues
  • Obtain Financing

View Recording

Beautiful Forever Medical Spa Consulting
www.medicalspaconsultant.com

Cheryl Whitman

Sales With Soul II

Speakers: Peggy Wynne Borgman, CEO Preston Wynne, Inc. and Holly Stiel, CEO, Stiel Media
Sponsors: Preston Wynne Success Systems and Stiel Media

According to a startling article in Harvard Business Review, a recent study demonstrated that customers who were *emotionally* satisfied by a company's customer service exhibited the highest rate of loyalty, retention and profitability, whereas customers who were "technically" satisfied by a business exhibited the same retention rate as customers who were *dissatisfied*. In other words, unless you deliver soulful service that speaks to and from the heart, your customers will be no more loyal than if you had delivered sub-par service. It's not enough to be effective and efficient! If you want to emotionally satisfy your customers, Sales with Soul offers an easy-to-implement map, full of fresh insights.

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Peggy Wynne Borgman and Holly Stiele

Wynne Business
Wynne Business


Sales With Soul

Speakers: Peggy Wynne Borgman, CEO Preston Wynne, Inc. and Holly Stiel, CEO, Stiel Media
Sponsors: Preston Wynne Success Systems and Stiel Media

This spirited, interactive presentation shows how your staff can "give the most to get the most" out of every customer transaction. Not just another sales or service pep talk, this important webinar explains the seven key service steps that drive optimum loyalty, referrals, and sales. Not only will your spa enjoy higher sales and retention by Selling with Soul, your employees will be happier and more fulfilled. Don't miss this valuable opportunity to learn how to take your business to the next level of success.

View Recording

Peggy Wynne Borgman and Holly Stiele

Wynne Business
Wynne Business